Clamor for Spanish language political spending
WASHINGTON (AP) — A month after Forbes Magazine dubbed the Hispanic television market “the next media jackpot,” there are complaints that Hispanic media aren’t getting a fair share of attention from the political realm.
The president of Univision network has protested the lack of a presidential debate tailored for Hispanic audiences and urged the presidential debate commission to add another debate that speaks to Hispanics.
The U.S. Hispanic Chamber of Commerce has also made a plea for more political spending on Hispanic media. Chamber president Javier Palomarez says the chamber is tracking spending and will issue a report card.
The complaints are not being made in a vacuum. Forbes says the Hispanic television market is worth $ 1 trillion.
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Posted by Black Gossip Queen
on Aug 17 2012. Filed under Political News.
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